Experts outline key content marketing trends for 2014

Personalisation, discoverability and story-first are just some of the predictions from a panel of experts compiled by the CMA on key content marketing trends for 2014

It’s that time of year when everyone starts future-gazing to 2014, so the Content Marketing Association have compiled the wisdom of six digital content marketing gurus and by asking them what they think will be key to good content marketing against the backdrop of continued technology changes next year. Converged media, discoverability and story-first are just some of their predictions

Read More at http://www.theguardian.com/media-network/media-network-blog/2013/nov/01/content-marketing-trends-2014