10 Reasons Why Your Business Needs an Explainer Video

Part of Google’s algorithm for search rankings considers the amount of time visitors stay on your website, which is one reason online video is seeing explosive growth. Explainer videos have boomed in popularity over the past year due to their affordability and proven effectiveness in growing a business. This makes explainer videos an excellent marketing tool. Increasing your conversion rates, clarifying your product, and boosting your sales are just 3 of the 10 reasons your business should have an explainer video.

Read More at http://www.videobrewery.com/blog/10-reasons-why-your-business-needs-an-explainer-video

The U.S. Will Have 1 Million 4K TVs by 2015. Is That a Lot?

The Consumer Electronics Association grabbed some headlines last week when it released new projections showing U.S. shipments of Ultra HD TV sets (UHDTVs) reaching 57,000 units in the U.S. last month — the first month for which CEA provided tracking — with total shipments looking to reach 1 million sometime in 2015.

You may have wondered: is that good? It certainly sounds good, given that UHDTVs are just starting to arrive on the market. But, in relative terms, 1 million units shipped into the U.S. market is a middling achievement.

– See more at: http://www.studiodaily.com/2013/08/the-u-s-will-have-1-million-4k-tvs-by-2015-is-that-a-lot/#sthash.BqMcrhL0.dpuf

Video Marketing: Social Proof by the Numbers [INFOGRAPHIC]

Video is becoming more popular with a general audience worldwide. When there’s money to be made, everyone tries to take a slice of the video marketing pie. Some even try to bake their own.

Forrester reports that websites with a good video marketing strategy increased their likelihood of being ranked on the first page of the Google results by as much as 53 timesAimClear reports that video listings that appear in the searches experience as much as a 41 percent higher click-through ratesthan their competitors.

See the infographic here:  http://socialmediatoday.com/douglaskarr/1836141/video-marketing-social-proof-numbers-infographic

Experts outline key content marketing trends for 2014

Personalisation, discoverability and story-first are just some of the predictions from a panel of experts compiled by the CMA on key content marketing trends for 2014

It’s that time of year when everyone starts future-gazing to 2014, so the Content Marketing Association have compiled the wisdom of six digital content marketing gurus and by asking them what they think will be key to good content marketing against the backdrop of continued technology changes next year. Converged media, discoverability and story-first are just some of their predictions

Read More at http://www.theguardian.com/media-network/media-network-blog/2013/nov/01/content-marketing-trends-2014

7 Reasons Storytelling Advertising is Important for Branded Content

Gutenberg invented the printing press around 1440.
The first radio transmissions were in the early 1900s.
The television became commercially available less than a century ago.
The Internet is not even old enough to have a drink (legally; at least not in the United States).
Facebook and Twitter are just out of diapers, and the next big marketing tool is still in the womb or possibly just a twinkle in its creator’s eye.

When most people think about marketing, these are the tools they think of: print, radio, TV and the web. None of these, however, are ingrained in us as much as storytelling. We’ve been telling stories for thousands of years, but we don’t have to go back that far to understand storytelling’s powerful effect on our hearts and minds. Go back only as far as your childhood, when you begged your parents to read your favorite story—the one you already knew by heart—just one more time. Why did you do that? Why was it so important to hear that story?

Stories and the art of storytelling play a major role in content marketing today. Not all brands realize the importance of unearthing their core story and learning to tell stories in ways that endear new fans and motivate advocates. In case you need even more reason to learn to weave an effective narrative throughout your marketing efforts, here are seven reasons storytelling is important for branded content.


– See more at: http://www.postadvertising.com/2012/08/7-reasons-storytelling-is-important-for-branded-content/#sthash.nXL4vN15.dpuf